Monthly Archives: May 2012

Free Digital Signage Software

Just how big *is* the DOOH industry? (Commentary) Estimates of the size of the digital place-based advertising (DPA) or digital out-of-home (DOOH) market vary greatly, as do growth forecasts. This variation is due to many factors including the immaturity of … Continue reading

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Digital Signage Solutions

Key features of digital displays in state-of-the-art kiosks Not all kiosk screens are created equal, and deployers looking for the most state-of-the-art features should consider multitouch technology, aesthetics and energy efficiency. The consumer’s level of comfort with his tablet and … Continue reading

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Digital Signage

A New Reality Augmented reality – known as AR – works by projecting computer-generated data and three-dimensional graphics into the real world and allowing users to access the information, either through their cellphones or by holding printed postcards or other … Continue reading

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Employee Communication

Interactive displays help reach consumers The application of interactive displays for commercial use would certainly allow marketers to directly reach consumers. Interactive display applications at a shopping small could provide the viewer (consumer) with unique discount codes only available at … Continue reading

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Digital Signs

Information must be accessible Information isn’t worth anything to anyone unless viewers can easily access it. The future digital signage system would make interactivity familiar. The design of an easy-to-understand, intuitive graphical user interface (GUI) might be based on the … Continue reading

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Digital Signage Network

Distributing information on campuses can be fast, easy and occasionally, attention getting The digital signage network should provide a convenience to the viewer, thus adding value. Viewers could obtain more information about an upcoming event shown on a “teaser” slide … Continue reading

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Digital Signage Software

Considering content and the possibilities of DOOH Making content valuable is the primary challenge. Once the content can be considered valuable to the viewer, it becomes engaging and effective. So, how do you go about making content valuable? To read … Continue reading

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Digital Signage

Interactivity, Data Mining, and the Future of Digital Signage If you were to travel 10 years into the future and walk onto a college campus, what would you expect digital signage to look like? I’m not sure what it will … Continue reading

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Digital Signage Player

Key features of digital displays in state-of-the-art kiosks Not all kiosk screens are created equal, and deployers looking for the most state-of-the-art features should consider multitouch technology, aesthetics and energy efficiency. The consumer’s level of comfort with his tablet and … Continue reading

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Free Digital Signage Software

Digital signage isn’t just for external marketing Enterprises have found a use for digital signage that doesn’t involve kiosks and billboard displays. It’s growing more prominent but is not being highlighted, so I’ll aim to do that here. When it … Continue reading

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